ARM & HAMMER®
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ARM & HAMMER Toothpaste

ARM & HAMMER™ Toothpaste

NEUTRALIZES HARMFUL ACIDS

  • Baking soda is a natural buffer, and brushing with a baking soda toothpaste restores the mouth's pH quickly, limiting the time at which the mouth's pH is below the critical level of 5.1 - 5.5, reducing the likelihood of enamel demineralization.

MORE EFFECTIVELY REMOVES PLAQUE

  • ARM & HAMMER™ Toothpastes have been proven to be more effective than non-baking soda toothpastes in plaque removal studies, including a double-blind clinical study with one-time use.1, 2, 3, 4, 5

STRENGTHENS & PROTECTS TEETH

  • With 1100 ppm fluoride, ARM & HAMMER™ Toothpastes are formulated to help protect against dental caries, as well as strengthen tooth enamel.

CLEANS MORE GENTLY

  • Our low-abrasion formulas are safe for daily brushing and have been shown to have similar, if not greater, stain and plaque removal when compared to other toothpastes with higher RDA levels.

GENTLER STAIN REMOVAL AND WHITENING

  • Baking soda quickly dissolves to penetrate between teeth, delivering safe, gentle whitening. RDA testing demonstrates that ARM & HAMMER™ Toothpaste provides effective stain removal while being significantly less abrasive to dentin than several leading whitening toothpastes.6
 
ARM & HAMMER(R) Advance White(R) with STAIN DEFENSE(TM)

ARM & HAMMER™ Complete Care™ Toothpaste

  • All-in-one formula for healthier teeth and gums*
  • Safe, effective whitening plus a deep clean
  • Fluoride cavity protection and enamel strengthening

*When used as part of a complete brushing routine

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ARM & HAMMER(R) Advance White(R) with STAIN DEFENSE(TM)

ARM & HAMMER™ Advance White™ Toothpaste

  • Specially formulated with peroxide for extreme whitening that won’t damage enamel
  • Removes and prevents new stains from setting with Stain Defense™ technology
  • Fluoride cavity protection and enamel strengthening

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ARM & HAMMER(TM) PeroxiCare(TM) Enamel Strengthening

ARM & HAMMER™ Peroxicare Deep Clean Toothpaste

  • Baking soda and peroxide formula helps maintain healthy gums*
  • Delivers deep cleaning between teeth and along the gum line
  • Leaves breath fresh by killing germs in the mouth

*When used as part of a complete brushing routine

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ARM & HAMMER(TM) PeroxiCare(TM) Enamel Strengthening

ARM & HAMMER™ Bright & Strong Truly Radiant™ Toothpaste

  • Exclusive Liquid Calcium™ Technology strengthens and helps repair the enamel surface for a brighter and stronger smile
  • Helps repair the enamel surface by filling in tiny cracks and restoring tooth-strengthening minerals7,8
  • Clinically proven to whiten teeth in just 5 days with our enamel-safe whitening formula9
  • Restores gloss and luster for a brighter smile10

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ARM & HAMMER(R) Complete Care(R) Enamel Strengthening

ARM & HAMMER™ Sensitive Teeth & Gums Toothpaste

  • Maximum relief without a prescription for sensitive teeth and gums
  • Low abrasion formula gently cleans and whitens without causing sensitivity
  • Helps maintain healthy gums*

*When used as part of a complete brushing routine

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ARM & HAMMER(R) Plus Whitening with STAIN DEFENSE(TM)

ARM & HAMMER™ Dental Care™ Toothpaste

  • Maximum level of ARM & HAMMER™ Baking Soda for superior cleaning deep down, between teeth and along the gum line
  • Foam surrounds teeth and gums for a deeper clean
  • The original baking soda toothpaste, trusted for generations

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ARM & HAMMER(R) Sensitive Toothpaste, from the Makers of ORAJEL(R)

ARM & HAMMER™ Clean & Fresh Truly Radiant™ Toothpaste

  • Fresh spearmint taste
  • Deep cleaning & lasting freshness

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ARM & HAMMER(R) Dental Care(R) Advance Cleaning

ARM & HAMMER™ Rejuvenating Truly Radiant™ Toothpaste

  • For patients seeking a new flavor experience
  • Deep cleaning and whitening with a refreshing twist of mint

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ORAJEL™ Makes Brushing Fun for Kids

ORAJEL(R) BABY TOOTH GUM CLEANSER

BABY ORAJEL™ Tooth & Gum Cleanser Products

  • Fluoride-free, nonabrasive formula for babies
  • With finger brush or manual brush
  • No parabens, aspartame, dyes, or SLS

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ORAJEL(R) TODDLER TRAINING TOOTHPASTES

ORAJEL™ Training Toothpaste

  • Fluoride-free training toothpastes are a fun way to teach kids about oral care

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ORAJEL(R) KIDS MY WAY FLUORIDE TOOTHPASTE

ORAJEL™ Anticavity Fluoride Toothpaste

Specially designed to:

  • Protect against cavities
  • Provide fluoride protection
  • Offer a safe and fun way to help young children learn to brush

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ORAJEL(R) KIDS MY WAY FLUORIDE TOOTHPASTE

ORAJEL™ Makes Brushing Fun for Kids

  • Featuring popular characters that pair up with Spinbrush™ Powerbrush favorites!
  • Fluoride formula delivers anticavity protection
  • Easy-to-grip toothbrush

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1. Ghassemi, A, et al. (2008). A four-week clinical study to evaluate and compare the effectiveness of a baking soda dentifrice and an antimicrobial dentifrice in reducing plaque. Journal of Clinical Dentistry, 19(4), 120-6. 2. Mankodi, S, et al. (1998). Evaluation of the effects of brushing on the removal of dental plaque. Journal of Clinical Dentistry, 9(3), 57-60. 3. Putt, MS, et al. (2008). Enhancement of plaque removal efficacy by toothbrushing with baking soda dentifrices: Results of five clinical studies. Journal of Clinical Dentistry, 19(4), 111-9. 4. Thong, S, et al. (2011). Enhancement of plaque removal by baking soda toothpastes from less accessible areas in the dentition. Journal of Clinical Dentistry, 22(5), 171-8. 5. Volpe, AR, et al. (1975). A long term clinical study evaluating the effect of two dentifrices on oral tissues. Journal of Periodontology, 46(2), 113-118. 6. Li, DDS, MSD, PhD (2017) Stain removal and whitening by baking soda dentifrice. 7. Zero, DDS, MS (2017) Evidence for bio film acid neutralization by baking soda. 8. E. Major, Enamel Strengthening Study: Project Radiance, ARM & HAMMER™ Truly Radiant – Study ESMHST17, NBR#4200, 9/4/2013. 9. Clinical Evaluation of the Extrinsic Stain Removal Effectiveness of a Whitening Dentifrice / Toothbrush, ST-7487, Salus Research Inc., 7/30/2013. 10. Determination of the Enamel Polishing of Dentifrices, Study EPP13-193, Therametric Technologies, 9/20/2013.

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Spinbrush™ Safety Notice: Please remember to replace your brush head after 3 months of use, or if the brush is damaged, or if parts become loose. Extended usage, loose parts or excessive wear could lead to brush head breakage, generation of small parts and possible choking hazard. Inspect brush for loose parts before use.