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Attack More Plaque with ARM & HAMMER™ Toothpaste

It can be tough for patients to maintain good oral health when they are constantly fighting plaque. To help them in the battle against biofilm, ARM & HAMMER™ Toothpaste Attacks More Plaque with the Power of 100% Natural Baking Soda!

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Baking Soda Attacks Plaque Two Ways

Our Baking Soda formulas help remove more plaque by penetrating and disrupting plaque biofilm1 and providing very gentle cleaning action.2

Up to 3X More Plaque Removal*3

ARM & HAMMER™ Toothpaste is clinically proven to remove more plaque in hard-to-reach areas, compared to a non-baking soda toothpaste.3

Acid Neutralization

ARM & HAMMER™ Toothpaste, with an average pH of about 8.4, neutralizes plaque acids quickly1 and more effectively than non-baking soda toothpaste.3,4

Low-Abrasion Formulas

Our formulas are tough on plaque, yet clean gently and can help minimize wear on softened enamel and exposed dentin.2

A New Ultra-Smooth Formula... Still Packed With The Same Benefits You Expect

New Complete Care™ feels and tastes great while you brush. The ultra-smooth, foaming formula has a rich texture, while a flavor combination of peppermint, spearmint and subtle spice provides a lasting freshness. Now, everyone can enjoy the benefits of Baking Soda Toothpaste without the taste barrier!

Powered by 100% Natural Baking Soda
Proven to remove up to 3X more plaque*3

What are the key ingredients?

Complete Care™ contains 20% Baking Soda and sodium fluoride. The fresh mint-flavored formula is also free of peroxide, parabens and preservatives.

What is the pH?

At 8.6, Complete Care™ has the highest pH of all our toothpastes.

What are the clinical benefits?

Complete Care™ neutralizes plaque acids, deep cleans, helps improve gum health and provides effective whitening. We call this Whole Mouth Protection.

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Dental Professionals Recommend ARM & HAMMER™ Toothpaste

Dr. Geissberger is one of many dentists who trusts in the Proven Power of Baking Soda. Watch the video to learn why ARM & HAMMER™ is his toothpaste brand of choice!

A Toothpaste for Every Patient

Low-abrasion formulas, all-in-one oral care, effective whitening and more-there is an ARM & HAMMER™ Toothpaste for virtually every patient need and preference.

Arm & Hammer Advance White Extreme Whitening Toothpaste

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Arm & Hammer Complete Care Toothpaste

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Arm & Hammer PeroxiCare Deep Clean Toothpaste

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Arm & Hammer Enamel Defense Toothpaste

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Resources for Dental Professionals

We want professionals to always be in the know about ARM & HAMMER™ Oral Care! Browse and download our latest educational materials, studies and more below.

Arm & Hammer Toothpaste Brochure

ARM & HAMMER™ Toothpaste Brochure

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Arm & Hammer Toothpaste RDA Values

Toothpaste RDA Values

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Continuing Education Webpage

Continuing Education Courses

Interested in learning about baking soda, pH neutralization or toothpaste ingredients? Pick the course you want and earn credit today!

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JADA: Baking Soda Dentifrices and Oral Health

Now that you know the clinical benefits of ARM & HAMMER™ Toothpastes, find out more from the Journal of the American Dental Association (JADA) 2017 Supplement that examines the proven science behind baking soda.

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